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Orthodontics

Why Invisalign Removable Aligners Are So Popular With Celebrities

Reviewed by Ricky Sardinha, GDC 82734 Published 23 Aug 2018 Updated 1 Mar 2026 4 min read

Invisalign removable aligners have taken the world by storm since their development in 1997. Many celebrities have endorsed the treatment in recent years, opting for the flexibility and aesthetic design that it offers.

Some of the celebrities who have undergone orthodontic treatment with Invisalign braces include Kathy Bates, Katherine Heigel, Zara Larsson, Oprah Winfrey, Zac Efron, Eva Longoria and Tom Cruise, who even wore them on the red carpet. The age range amongst these celebrities is diverse, showing just how appealing the treatment is to young adults and senior patients alike. Let’s explore why….

An introduction to Invisalign

Described by Katherine Heigel as ‘Netflix for your teeth’ due to the fact that patients change the aligners every two weeks, Invisalign is a custom-made set of plastic, see-through aligners that gradually straighten your teeth, generally over a period of 12-24 months. The treatment can deal with moderate-to-severe ailments.

Invisalign’s continuous innovation

Since 2009, the company behind Invisalign (Align Technology) has spent 240% more in research and development, releasing on average, one new Invisalign product per year. Examples of such developments include ClinCheck, which uses 3D software to show the patient the movements their teeth will go through prior to the treatment period, and SmartTrack, a new material developed to render the aligner material more flexible and more comfortable.

Invisalign: the many benefits 

Whilst fixed braces can make it challenging to brush and floss, Invisalign aligners can be removed in order to carry out your normal oral hygiene routine, making them a less invasive orthodontic option. More people than ever are following specific diets and do not wish for treatment to interfere with their eating habits; Invisalign involves minimal lifestyle changes, as the appliance can simply be removed when eating. Patients have a 2-hour window each day in which to remove the brace to eat and brush and if your work is often client-facing, you can remove the brace for any presentations or meetings.

The most stand-out feature of Invisalign aligners is their subtle design that ensures your smile appears as normal-looking as possible. As they are transparent, the aligners are classed as an ‘invisible’ treatment, ideal for those whose priority is a minimally-invasive brace where aesthetics are concerned. The lack of brace hardware such as brackets and arch wires make the brace a more comfortable option than its metal counterparts.

If you would like to book an appointment with us you can use our hassle-free booking form. Alternatively, give us a call and our friendly team will be happy to arrange this for you at your convenience. Our practice is easily accessible, being less than a 10-minute walk from Deptford Bridge DLR and a short walk from numerous bus stops.

Reviewed by Ricky Sardinha

Principal dentist, exclusive practice in orthodontics at SmileUp Dental. GDC 82734. Full profile

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